Pagerank and Google Search Engine

Posted by redDevil | 7/19/2008 08:59:00 PM | , , | 0 comments »


                                 Pagerank in simple terms is a scale of 10 on which Google rates a site based on its link popularity. The higher your site’s Pagerank the more important your site is. So how do you know what your Pagerank is? New sites may have to wait months before being cached in Google search and thus assigned a Pagerank. You can submit your site to be added to Google’s cache by adding your site at their online submission page. You add your site there and wait for your site to be assigned a Pagerank.

Why is Pagerank important?
Simply because search engines are a major source of your traffic. So if you want more visitors to your site from Google, your site needs to have a higher Pagerank to appear at the top of potential searches. Also advertisers maintain Pagerank as a measure of a site’s importance and hence to get more sponsored review opportunities you need to have a higher Pagerank.

For example, many sponsored review websites like Payperpost and Smorty ask their advertisers to put in the minimum Pagerank for the blog from which they want a review. If you don’t meet that criterion, you won’t be eligible for the review.

You need not be overly concerned with increasing your Pagerank. Just build up your site’s traffic by making it known to the netizens through orkut communities, yahoo answers and similar pages. Once your site’s popularity increases, and if you have submitted your site to Google, your Pagerank automatically shoots up.

I repeat, PR is no measure of “value” that a website brings to the Internet, it’s simply Google’s internal metric which it uses to tailor its search results.


How to get cached in Google faster?

The above mentioned manual submission may take longer than you expect to get your site into Google searches. Although using Google’s blogger may get your blog faster into Google blog search, this is not the case with the regular Google search which holds a mammoth 70% of net traffic.

A method that I have found working in my experience is through creating a custom Google search. Google allows websites to create custom made Google searches that allows users to search that particular website only. This is a very good method to get into Google cache because it makes Google crawler(the robot that adds your website content to Google cache) visit your site more often and hence make your site more updated in the Google search.

To create a Google custom search for your website visit the following Custom search page from Google. Create custom search to search your website or blog only, modify its layout to match your blog’s background and add the html code to your blog template. You can also add adsense to your custom search engine results page. The option is available in control panel>make money from your custom search main page. There are a lot of options, tinker around and customize your search as much as you want.

Increasing Your Pagerank

Once you have your pages cached in Google, what you need is some incoming links to your blog from sites or blogs with a higher Pagerank. Link building is essential for your blog’s Pagerank. Internal links between your blog’s pages as well as external links from other sites to your blog is necessary though the latter has a much higher preference.

You can exchange links with other blog owners that have a higher Pagerank, ask other blog owners you know to put a link to your blog and in general cultivate a reader base around your blog so that other blog owners would refer to you in their posts. You can also participate in Webmaster Forums like digital point where you have a host of opportunities to exchange links as well as get tips from other webmasters. For the complete newbie, a webmaster is someone who owns a site and in general is the person responsible for designing, developing, marketing, or maintaining a website.

Sign up at important sites for blogs like Technorati and Digg and add your blog’s content to the huge pool in net and get it noticed. These are content aggregators where in you can add your site’s content and get it read by other bloggers, site owners and netizens around the globe. A simple Google search will tell you more about them. There are also a lot like these on net like Stumbleupon, del.icio.us etc. Take your time to add your blog content to these sites.

Keyword Density
After link building, another parameter that will help you move up Google search engine rankings is keyword density. It means the density for a particular word or phrase in your website. When users search for a particular phrase, Google gives preference to websites which has a higher density of that keyword in it. This doesn’t mean that you have clutter your blog with a particular phrase, which will have the opposite effect, rather add the keyword(s) that most explains your blog’s content twice or thrice on to your pages.

IBP and Arelis is an excellent software for webmasters which includes steps for link building, checking and increasing keyword density, checking search engine rankings and other options. Most of the options discussed here is available in the software. Check out the details of the software and get the full free Download Here


On an average the Pagerank of sites on Internet is at about 2. So even if you get a Pagerank 0 at first, just continue to post unique content to your blog as frequently as you can. Provide content containing keywords you want to target. Online money making can be pretty easy and pretty hard at times. Don’t give up, but be patient and success will be yours.

You can check your Pagerank using the Google toolbar which can be downloaded for free from here. It shows PR of all pages you visit in Internet Explorer or Firefox. Or you can use the several Pagerank calculators available on net. Just Google search for them.

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