Google Adsense – A Detailed Look

                                                                     Google adsense became so popular simply because it’s the most reliable method to monetize your blog today. There are many accusations regarding Google’s meager payout to the publishers relative to what it earns, but it stands that adsense is used most widely by bloggers and website owners world wide.

One good reason is that Adsense accepts bloggers into their program pretty easily. You make a blog about anything you love, provide 4-5 unique posts and then sign up for adsense, 9 out of 10 times you will be accepted. Only remember to fill in your name fully expanding the initials! Such a trivial clause, but I know at least a dozen bloggers who got rejected the first time they applied.

Google adsense pays once your earnings reaches $100, so if you are a blogger just starting out you will have to wait for some time to get your first cheque. But be patient, build up your blog day by day, the more content your blog has, the more valuable it becomes. Moreover, go blog hopping (a term meaning to bounce around reading blogs randomly), comment in other people’s blogs. This in turn makes them visit your blog, which drives up your traffic.

When you put up ads from adsense in your blog, make the ads blend in. That is, choose a layout for your ad that is similar in color to the background color of your blog. Thus you make your ads less obstructing to your readers. Otherwise you can choose to make your ads glaringly obvious by choosing a layout that stands out in your blog.

I read in a blog recently an excellent way to increase revenue from your adsense ads. One is to make your blog targeted to the more non-tech users of net. For example, I wouldn’t consciously click on the ads shown in some blogs because I know these clicks would bring in money for the blog’s owner. Sorry, but that’s the truth with people who know how adsense works. So what you can do is make your blog’s content targeted at those users who are less likely to know about the complexities of adsense, and hence will click on the ads shown alongside your posts. Thus writing a blog on mobile softwares will earn you more than those on web design, because all common netizens use a mobile, whereas the other points at the more technical people.



Next thing you can do about your ads is put them up alongside your posts, like the one shown below. They are known in general as inline ads.
 

To make your ads appear like this besides your posts, do the following steps:

• First, from the dashboard of blogger, go to Layout. Next click edit html in the new page that comes up.
  

                        

•  Before you edit your blog’s html, backup that template by clicking the download full template link, and saving the template in your pc.
  

•  Now check “expand widget templates” located just above your blog’s html.

                        

• 
  

• Then search for the line in the new Blogger template HTML code in the text box (Use Ctrl+F to search):
  

                                  <data:post.body/>

                                                       OR

                        <p><data:post.body/></p>

• Now above that line in your blog’s html, add the following lines along with your parsed adsense code (click here to learn how to parse your adsense code)

                                       <div style="float: left">
                                           Your Parsed Adsense code here
                                       </div>

Done! Save your template and see how ads now appear alongside your posts. This would result in a higher click thorugh rate for your ads and hence more income. :)

You can also change the ‘left’ within the ‘div’ tag to right to make your ads appear to the right of your blog’s post. By posting in the above position your ads appear right below your posts header in line with your post’s content. To make the ads appear just above the footer of your post, paste the above codes just below the <data:post.body/> tag in your blog’s html.

You can add your parsed adsense code to different part of your blog’s html to blend it in with your layout. Just remember to download and save your blog’s html before you start to edit it.